Year in review 2024
Every six months, we publish the results of professional event activity through key indicators such as participation, audience, industry sector, and event frequency. Around thirty venues contribute to this barometer, including convention and exhibition centres, event venues, hotels, and universities.
Here is the 2024 annual report.
2024: A Record Year for Business Tourism in Bordeaux
The year 2024 marks a turning point for Bordeaux, strengthening its position as a leading destination for professional events. According to the Business Tourism Observatory, led by the Convention Bureau, the slight decline in the total number of events (3,300 events recorded across 37 event venues and hotels vs. 3,800 in 2023) is largely offset by an increase in their scale and duration. This is reflected in the significant rise in congress days, reaching 708,000 – a 16% increase compared to 2023 – and an estimated economic impact of €269 million.
This growth is driven by the dynamism of the congress and trade fair sector, while corporate events remain stable or show a slight slowdown, contributing to a significant increase in international visitors.
Top 3 months: November, March, and October.
Top 3 sectors: Science & Medicine, Politics, Law & Social, Banking & Insurance.
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1st semester 2024
2nd semester 2024
2024 review
