Laurent Pictarena
© Laurent Pictarena

Act for a sustainable tourism

Bordeaux Tourist and Congress Office has been undertaking for many years actions to generate a positive impact on inhabitants, visitors and the environment.

We are set on developing our activity with a view to balance and a shared benefit for all. Tourist activity must ensure a harmony between residential life, professional activity in the tourist sector and the quality of visitors’ stays, all while protecting our environment. At a time when those working in the tourist sector are considering how tourism will work in the future, while visitors are taking a look at the way they travel and while we are facing climate change, we are keenly aware of the necessity of reinventing the way urban tourism and events work. The Bordeaux Tourist and Congress Office participates in the Global Destination Sustainability Index (GDS-Index) since 2019 and holds several brands and certifications, including Qualité Tourisme, Tourism & Handicap and ISO 20121 on the responsible management of its event activity. We also participate, within France Congrès Evénement association, in the creation of the “Innovative and Sustainable Destination” label.

Consult Bordeaux Tourist and Congress Office sustainable policy 

Having been heavily impacted by the COVID-19 crisis, we are concentrating on rebooting our activity through what is our basic essence: our UNESCO heritage, our vineyards, our natural environment and our infrastructures for receiving visitors. We are committed to proposing a high-quality blend of culture and nature that is accessible for everyone. To that effect, we are constantly searching for innovative solutions in order to improve the quality of hosting and hospitality in our region. We assist the professional sector in setting up meets and events which guarantee a positive impact on communities, the environment and parts of our local industry that are renowned for their excellence.

For years we have responded to feedback from our stakeholders, and today we aim to implicate them in an open discussion about ways that tourist activity and large-scale events can be sustainable in the long term. Our multi-year plan, born from this open concertation, will achieve the United Nations’ sustainable development goals. We wish to create a synergy between public and private actors in the industry in order to encourage them, assist them and highlight the constant development of eco-responsible initiatives around Bordeaux. This territorial dynamic is part of what drives our internal teams, who share the same values, a common culture and work collaboratively to ensure that we reach these goals.

Consult the destination strategy on sustainable development (in French) 
Consult the action plan with its performance indicators (in French) 

Our 8 commitments for sustainable development:


  • Reduce waste
  • Reduce our carbon footprint and preserve our natural resources
  • Strengthen the promotion of an alternative tourist offer based on culture and nature activities in the metropolitan area. Raise awareness of the preservation of our environment 


  • Promote the professional integration of people living a long way from job opportunities. Develop accessibility to people with disabilities or in precarious situations.

  • Act for a peaceful relationship between professionals, inhabitants and visitors. Ensure that we all live in harmony.


  • Promote our sectors of excellence and the consumption of local products. 


  • Improve the Bordeaux Tourist and Congress office’s performance on sustainability 

  • Increase the sustainable skills of local tourism professionals

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