Rémy Martineau
© Rémy Martineau

Working together to make Bordeaux a renowned destination for responsible tourism

In 2021, Bordeaux Métropole and the Bordeaux Tourism and Congress launched a collaborative effort to collectively imagine a more sustainable future for tourism and event organisation in the city. A series of co-creation and discussion sessions were organised, with participatory workshops bringing together all stakeholders from across the territory. The whole process has been captured on the ‘Bordeaux Tourism Agora’ website.

Brigitte Bloch, President of the Bordeaux Tourism and Congress
Town councillor responsible for tourism and the wine economy, and vice-president of Bordeaux Métropole for tourism, events and metropolitan facilities. She makes clear the scope of the city’s ambition:
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Our vision for the development of tourism and events is guided by the strategy which Bordeaux Métropole adopted last March, aiming to make Bordeaux a fully eco-responsible tourism and events destination.

The strategy identifies four working priorities, two of which are relevant to professional events. One involves a particular focus on supporting professionals in the tourism and events sector with their efforts to make their business more responsible, more environmentally friendly and more attuned to core CSR values.