Bordeaux Lac Resort

Founded to support business initiatives and the sustainable economic development of the Bordeaux Lac district, Bordeaux Lac Resort is a new association encouraging events professionals and hotels to work together, offering a one-stop-shop for organizers.

Aurélien Hochart, President of Bordeaux Lac Resort
director of Golf Blue Green, explains the goals of this new collective:

Why did you decide to create this association?

The number one goal of our association is to work together more effectively, ensuring that we offer the highest quality products and services to create an impeccable customer experience.

To achieve that goal we need to have a clearer understanding of the environment in which we operate, of the services being offered by other businesses in the neighborhood, and the products we need to add to that mix in order to boost our attractiveness for events and business tourism.

The group exists to promote our mutual economic interests, to speak as one on key issues (development of the district, balancing different uses of public spaces) and to coordinate actions aimed at improving the collective spirit of this neighborhood. We are convinced that the expansion of our professional activities can play a part in helping local people to rediscover this part of the city.

Who are your members?

The association has 11 founder members committed to delivering successful events in and around Bordeaux Lac: Golf Blue Green, Le Village du Lac, Novotel, Ibis, Mercure & Pullman, Axel Vega sport events, the Matmut Atlantique stadium, BEAM, Casino Barrière and Capdevielle Traiteur.

In concrete terms, how do you work together?

We have regular discussions about topics where we want to focus our development efforts: creating a platform for sharing information, joint communication efforts for events, joint actions for the neighborhood etc.

It’s also about ensuring closer coordination on events which involve multiple members of the association.

We also hold regular gatherings to strengthen our professional ties, as well as improving our all-round understanding of the specific business environment of Bordeaux Lac.

© Jean-Pierre Lamarque